MEET YOUR AGENT

APRIL JOHNSON

broker owner / realtor®

14+

Years experience as a FULL SERVICE Real Estate Broker

$82 Million

and counting SOLD transactions

103%

Average SOLD vs LIST price

99%

SOLD rate of LISTED properties

23

Average days listed for accepted offer

ROOTED (experience):

I’m a lifetime Madisonian and have been a Real Estate Broker in the area since 2011. Although my area of expertise is primarily residential (helping people buy and sell homes), I also have experience with investment properties, multi-unit residential and mixed use, small commercial sales and vacant lots/land. I love working with first-time home buyers and enjoy educating about homes and home ownership. I enjoy helping clients navigate life changes whether they’re upgrading, downsizing, or coordinating both at once. I’m passionate about achieving the best outcomes for my clients and I advise them as I would my closest friends and family. I thoroughly enjoy the problem solving aspects of working in real estate. From creative negotiations, to advising sellers on options for property prep and staging, to pointing out potential vs. limitations of properties for buyers to realize their dreams and make smart investments. A home is so much more than a static structure or an investment. It’s a safe space where life happens, a place to build memories, to grow with loved ones, and to plant seeds for the future. 

BRANCHED (connections):

In addition to great relations with clients, I also value positive working relationships and maintaining an excellent reputation with my colleagues (other real estate agents in our area.) It definitely contributes to powerful and strategic negotiation skills and my success rates and stats reflect this. 

Client satisfaction can be measured in referrals and testimonials, for which I am grateful! I’m proud to say my clients have described me as patient, thorough, knowledgeable, helpful, accommodating, meticulous, ethical, genuine, trustworthy, professional, and a skilled negotiator.

ROOTS (background):

My interest in homes and especially home improvement and remodeling began as a young helper on projects with my parents. One of my favorite TV shows, from as young as I can remember, is This Old House. I have gone through the construction process of building a new home and have learned priceless knowledge through completing my own remodeling projects such as interior wall removal, installing drywall, trim work, tile, hanging doors, hardwood flooring, and more. I am intrigued by green building techniques, and have had geothermal heating, radiant floor heating, heat pumps, and extra insulation installed in my own homes. I have also completed numerous landscaping projects for my own properties and professionally from designing and selecting plants, shrubs, and trees, to installing rain gardens, building retaining walls and patios, to drainage correction.I am a lifetime Madisonian who attended Madison public schools and UW-Madison earning a degree in Horticulture where my interests include organic farming, residential landscaping, and ornamental home gardening. Prior to my career in Real Estate, I worked in residential landscaping. Not surprisingly, this knowledge comes in handy when evaluating the exterior of properties as well as the interior. Before landscaping, I worked my way through college in the restaurant industry and value hard work, efficiency, and timely communication.